Victoria is a storyteller, changemaker, and narrative and culture change executive with over 20 years of experience leading national campaigns and advocacy efforts. She has organized thousands of mothers to champion common sense gun reform, led a multiyear narrative and communication project to advance aging with dignity and independence in the U.S., worked to expand access to reproductive health care, was an organizer for the Children’s Defense Fund, and served as advisor to a senior Member of the House of Representatives and California’s Senate Majority Leader.
In 2020, at the beginning of the COVID pandemic, Victoria developed and led NILC’s #ImmigrantsAreEssential narrative and culture change project, winning a 2021 Shorty Award for Best Integrated Campaign and a 2022 Gold Anthem Award for Human and Civil Rights. She currently leads NILC’s Freedom to Thrive narrative and culture change initiative.
Victoria attended California State University, Fullerton, earning her bachelor’s degree in political science with a minor in Chicano studies. She earned her master’s degree in communication management from the University of Southern California Annenberg School for Communication and Journalism. She lives in Los Angeles and is enrolled in the creative writing certificate program at UCLA Extension. Her works of fiction have been nominated for multiple awards, including Best Short Fictions 2024. Victoria is the daughter and sister of Mexican immigrants.